New Market Research Report: Consumer Appliances in Mexico
During the first half of 2012, consumers behaved quite cautiously as they waited for the outcome of the presidential elections held in July. Social protests threatened the stability of the country, prompting consumers to postpone purchases of big-ticket items such as fridge freezers, large cooking appliances and washing machines. Once the result from the elections was made public, sales of major appliances recovered their dynamism and were benefited even further through the special retailing...
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