Market Report, "Coffee in Lithuania", Published
Lithuanians' loyalty to coffee as their daily drink was tested in 2011, with soaring coffee costs on the global markets leading to record-high shelf prices. Although the sudden price increase was painful, consumers did not change their shopping habits to any large extent. In 2012, despite stabilised prices, the category shrunk, even if only a bit. Companies continued to focus much of their attention on takeaway coffee, as in previous years. The number of outlets offering takeaway coffee...
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