New Market Study Published: Biscuits in South Korea
Biscuits achieved current retail value sales of Won953.9 billion, due to current retail value growth of 1%, in 2012. Sweet biscuits continued to post growth in current retail value sales; however savoury biscuits and crackers suffered a decline of 2% in 2012. This category achieved current retail value growth of 4% in 2011. The decline in sales was due in part to the discontinuation of some brands like Dr You's product variants included here in 2012.
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