The Use of a Third-Party Brand Name for One's Own Advertising
GRP Rainer Attorneys and Tax Accountants in Cologne, Berlin, Bonn, Bremen, Düsseldorf, Essen, Frankfurt, Hamburg, Hanover, Munich, Nuremberg, Stuttgart and London www.grprainer.com/en explain: In its judgment from 21 March 2013 (No.: 6 U 170/12), the higher regional court of Frankfurt has decided that a cease and desist order respective to the trademark regulation may be issued to store owners if third-party brand names are used as part of store advertising. The defendant used signs for advertising on which the brand...
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