"Coach Inc in Luxury Goods (World)" Now Available at Fast Market Research
Coach is among the best-known American luxury brands. The company in the US is positioned as "accessible luxury" and has over time come to rely to a large extent on its considerable network of factory stores. In international markets however, the company has pursued a more luxury-focused pricing strategy, building a stronger network of full-price retail stores. China has been a major target for its recent investment with over 100 Coach retail stores now in operation.
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