New Market Study, "Luxury Goods in Italy", Has Been Published
2012 was a good year for sales of luxury goods in value terms in Italy. Even though luxury goods face lower domestic consumer demand, the industry enjoyed increasing demand from wealthy foreign tourists such as Chinese and Russian visitors. Italy remained one of the main important countries in the luxury goods industry in Europe, and such products clearly labelled "Made in Italy" were an asset for increasing brand recognition and therefore gaining popularity. Italy has a solid reputation of...
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