New Market Study Published: Sun Care in Belarus
The key consumers of products in the sun care category are Belarusian tourists travelling to hot countries. In 2012 outbound tourism saw growth compared with 2011, with the most popular being trips to countries that offer lots of sunshine. In 2012 the Belarusian economy improved slightly compared with the difficult year seen in 2011, reflected in rising salaries and wages. Countries that are popular holiday destinations among Belarusians, such as Egypt and Turkey, also saw greater stability in...
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