Baby and Child-Specific Products in Belarus - New Study Released
In 2012 the situation in the Belarus economy stabilised compared with the strong crisis of 2011. For families with children, a number of baby and child-specific products are considered essential, at least within the two main categories of baby and child-specific toiletries and skin care; this made them more resistant to adverse economic circumstances. However, price consciousness was observed as the main trend, which led to increases in share for the less expensive brands and products on offer.
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