Lehman, Lee & Xu Authors Article on Young Consumers and the Chinese Advertising Industry
China’s middle-class is expanding at a fast pace, and with it grows the basin of consumers who can effectively be reached by advertising campaigns. A recent article authored by Marisa Planess Valerio, a foreign attorney affiliated within Lehman, Lee & Xu, titled Advertising to Chinese Children, and published in Young Consumers (vol. 10, no. 2, 2009, p. 170-74), analyses the current Chinese advertising environment with a focus on the market for advertising to children – roughly 274 million “under-14” in...
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