"Jeans in Portugal" Published
Despite the wearing of jeans becoming increasingly rooted among local consumers' fashion habits, even in jobs that had traditionally required the wearing of suits, this category saw demand decline in 2012 as a result of the economic crisis. In a country where consumers have one of the lowest disposable incomes in Western Europe, economy jeans led demand. At the same time, super premium jeans achieved the best results, fuelled by the arrival of foreign tourists and the increasing investments of...
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