New Market Report Now Available: Fruit/Vegetable Juice in South Korea
Fruit/vegetable juice showed 3% growth in off-trade value sales to reach Won959.8 billion in 2012. Asian juice drinks showed a 9% decrease in off-trade value sales. Consumers shifted from Asian juice drinks to other soft drinks such as Asian still RTD tea and other Asian speciality drinks. For example, core ingredients that were popular in the past such as aloe and plum, which are Asian juice drinks, showed negative growth over the review period. Demand has shifted to other healthy...
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