Recently Released Market Study: Polishes in Indonesia
The sales performance of polishes rebounded in 2011 and strengthened even further in 2012. The strong current value growth posted in 2011-2012 was largely driven by the stellar performance of shoe polish. The role of polishes in Indonesian households remains a minor one, with some leather shoe users refusing to use polishes. Meanwhile, metal polish and furniture polish continued to serve only a niche consumer group, as only affluent households use these products to maintain their expensive...
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