Market Report, "Fruit/Vegetable Juice in Nigeria", Published
Growth in total fruit/vegetable juice volume sales in 2012 was down slightly on 2011. This was mainly due to the dramatic increase in fuel prices at the start of the year, which decreased consumer spending power. Nonetheless, growth in total volume sales remained robust overall, surpassing the CAGR for the entire review period. Strong growth in fruit/vegetable juice consumption was sustained by rising health awareness among Nigerians. In particular, better education about nutrition and the risk...
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