Sanitary Protection in Hungary - New Market Report
As sanitary protection is a very stable category, significant changes were not apparent. Customers need sanitary protection products which sustains demand. Although high quality is very important, customers started to look for cheaper alternatives, especially the private label brands of parapharmacies/drugstores, because these products are perceived to have better price/value ratios. But premium commercial brands still dominate, mainly because they are highly advertised and developed, so...
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