Social Media Successes Can Be Evaluated with the Help of a New Digital Playbook Resource from INXPO
INXPO has just announced the launch of a Digital Playbook that represents the activities and opinions of various top stakeholders in both trade shows and conferences: Brand Marketers architecting trade show portfolios, as well as Organizers, including independent show producers and association event executives who create business and consumer events. The Digital Playbook is centered on three key goals that are common to the industry: the generation of revenue, how engaged the attendees were, and the containment of costs.
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