New Market Research Report: Analgesics in Georgia
The most common trend in 2012 was the substitution of aged, old brands with new and more popular ones. Ketoprofen saw a 4% growth in volume sales in the category in 2012. Both an aggressive TV marketing campaign and increased reliability contributed to ketoprofen's growing popularity to make it the most demanded analgesic. Aspirin was more perceived as an outdated product, which was still able to record 3% volume growth. As for combination products, it displayed 2% growth in volume...
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