Footwear in Ukraine - New Market Study Published
In 2012, Ukrainians were tempted by chained footwear operators, which were stealing share from less organised retailing formats, including outdoor markets. Branded footwear was prioritised to no name products not infrequently sold at similar prices as people realised the importance of quality in footwear. Besides, chained operators appealed with wider assortments of footwear and the possibility to buy with credit (e.g. Intertop, Monarch chains). As a result, apparel specialist retailers grew...
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