New Market Report: Irons in Turkey
Post-recession consumer optimism drove the volume and value growth of irons in 2012. Following the end of recession in 2010, irons recorded a growth at an increasing pace, peaking in 2012 with 13% volume and 22% value growth. In 2012, nearly four million units were sold in Turkey as many consumers preferred mid- to high-end models. Despite the common perception of consumers that irons is a relatively less dynamic category in terms of technological advancements, it is one of the...
View full press release