Just Released: "Deodorants in the United Arab Emirates"
Economic growth, increasing purchasing power and the return of many expatriate workers boosted volume sales of deodorant sprays in 2012. The grooming trend also had an impact on these consumers, although price-sensitivity remained high. Therefore, major players responded by offering aggressive price promotions and bundle offers in large hypermarket and supermarket chains. Spray deodorants were the most common target of promotions but sticks and roll-ons were also included. Lower-income...
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