New Report Available: Skin Care in the Netherlands
Skin care is the biggest category within beauty and personal care. In 2012 the category once again experienced a decline in volume and value sales. The economic situation and the harsh government policies to balance the national budget took their toll on consumer confidence. Consumers did not have faith in a stable situation for their financial future and this meant that consumer confidence hit an all-time low. This low confidence had an effect on skin care as well, as it...
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