Oral Care in Belgium - New Report Available
Oral care kept smiling in Belgium in 2012. The efforts by manufacturers to educate consumers seemed to bear fruit in oral hygiene. According to the latest surveys and estimates, Belgians used an average of 1.4 toothbrushes per year against 1.2 in 2011. In addition, consumers both use oral care products more frequently and are ready to pay a premium in some categories. In fact, they are opting for products with higher value added in toothpaste but prefer value for money...
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