New Market Research Report: Fortified/Functional Beverages in Mexico
Functional/fortified products constituted the largest division within the health and wellness industry with 40% of total sales. In 2012 FF beverages was the largest segment of FF products with 39% of total sales which was not as large as health and wellness beverage divisions. The FF division is very versatile and includes concentrates, powder flavoured hot drinks, sports drinks, bottled water, instant coffee and juice based drinks. The reason for such variety not seen in other health and...
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