Fruiteen Outsells All Private Labels in Canada Within the Segment Combined
Joseph Gulesserian, President of Today’s Concepts said, that “Fruiteen proves once again that Private Label Brands get stuck in second gear, when trying to be everything to everyone with their one-size-fits-all strategies, especially within the HBA category”. He also went on to say, “Fruiteen™, with its combined price, emotional differentiation and intergenerational strategy, knows how to appeal to both the emotional and rational side of the consumer psyche”. With the current economic backdrop, Fruiteen™, as well as our other Brands...
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