Bay App Studios Highlights Consumer Browsing Preferences
In developed nations, consumers prefer to use mobile web over mobile apps, although neither is used exclusively, according to Statistic Brain. In the United States, 46.7 percent used a browser, app or download, with 36.4 percent using a browser and 34.4 percent using an app. In Europe, these numbers continue to be slightly lower, with 41.1 percent using one of these three options while, in Japan, the numbers go up significantly. In this country, 76.8 percent use a browser app...
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