Growth of Craft Beer Market Phenomenon
Craft beers are currently enjoying an unprecedented period of growth, thanks to a heady cocktail of driving factors than can be characterized as part of a broader societal trend towards heritage and authenticity, according to leading consumer specialist Canadean’s new report: The Craft Beer Phenomenon. This trend can itself be considered a response to the lingering consequences of the global financial crisis, which has driven consumers towards localism, quality, and an anti-corporatist stance: all factors that have been vital in...
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