World Record Customer Wins for Irish Energy Company
Research by the Helsinki based VaasaETT Global Energy Think Tank indicates that between February 2009 and 2010, Bord Gáis Energy, the Irish Utility Company, won nearly 21% of the occupied residential electricity market in the Republic of Ireland. According to VaasaETT, the world’s leading source of global comparative customer switching trend data for the electricity industry, the Bord Gáis Energy campaign has been by far the world’s most successful marketing campaign ever for an electricity retailer, if measured in terms...
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