Rising Health Consciousness to Impel Premium Cereal Market Growth
Indian premium cereal market is expected to witness an elevated demand for the premium cereals on the back of innovations in breakfast cereals with more & more new launches and introduction of international brands in the near future. The key decision factor for consumers while purchasing cereal is the increasing awareness regarding the high health benefits of the cereal consumption. The consumption of breakfast cereals, especially oats, which help to lower cholesterol, control heart diseases, and avoid obesity, would support...
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