New Market Study, "Canned/Preserved Food in Peru", Has Been Published
According to Euromonitor International's estimates, Peru stands as the country with the lowest per capita consumption of canned/preserved food in the region. This scenario can be explained by several reasons. Firstly, consumers typically prefer fresh food over canned/preserved food as the former is perceived as healthier. Secondly, canned/preserved food remains unaffordable to a large part of the population, with the average price (PEN19.70/kg) being more than twice the price of 1kg of fresh...
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