New Market Study Published: Retail Hygiene Industry Overview
The retail hygiene industry has already reached "tipping point", with 53% of retail value generated from emerging markets in 2012. Hygiene products are among the most developed fmcg markets in this respect, with retail tissue not expected to reach tipping point until 2017. Whilst emerging markets are seeing strong growth, retail hygiene is a fairly mature industry in developed markets and highly affected by declining birth rates.
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