Snacks Appeal: How Brands Identify and Exploit Food Trends: New Research Report Available at Fast Market Research
There have been a host of factors impacting growth in packaged food, but the current buzz is around "healthy snacking". Beyond the overarching issues of changing, busier lifestyles and global economic development, there are industry-specific fundamentals companies can leverage into long-term growth drivers. This report evaluates the diverse strategies manufacturers are implementing to exploit the opportunities that growing consumer demand for snacks presents.
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