NetSuite Magazine (March 2014) - Reinventing Retail for Relationship, Relevance, and Reciprocity
Retail is in the midst of a transformation unlike any seen since the 1970s when chain retail first got serious about leveraging technology to electronically tabulate sales, automate sales analysis, and for reporting and planning. The former shift was driven both by consumer needs (suburban sprawl) and the new availability of technologies that addressed the challenges that hampered retail growth. Today’s retail shift is driven primarily by three overriding factors — changing consumer behavior, consumer technologies, and globalization. One could...
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