Love in the Time of Apps: Smart & Satirical New Novel Imagines a World of Data-Mining Run Amok
In Jay Begler’s dazzlingly clever novel, ‘Love in the Time of Apps’, a mega-company, Pragat Corporation, develops a web-based Zagat-like rating system for individuals using personal the data they’ve mined from, the web and other, more mysterious sources. Everyone in the country is “Pragat Rated.” Oprah? She’s a 29. Madoff? Well, no surprise there: he’s a two.
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