Increasing Promotional Activities to Trigger Premium Cereal Market
The Indian Premium Cereal Market is poised to grow due to the determined marketing efforts by the various players. Various initiatives have been taken by the manufacturers to overcome the low awareness of breakfast cereals in the country. Activities like cooking with celebrity chefs, trial packs and in-store promotions are gaining popularity amongst cereal marketers. Thus, the increased efforts by various players to attract the customers through promotional activities contribute to the vivid future of the market. Considering the above...
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