Internet Retailing in the US - New Market Research Report
Between 2012 and 2013, m-commerce grew by 150% and accounted for 7% of internet retailing with sales of SEK2.5 billion in current value terms in 2013. This, as well as the fact that Sweden also has one of the highest penetrations of smartphones in the world, would suggest that retailers have underestimated the importance of this sales channel as less than half of chained stores have a website adapted for mobile devices.
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