"Home and Garden Specialist Retailers in South Africa" Is Now Available at Fast Market Research
Home improvement and gardening stores registered the highest value growth within home and garden specialist retailers in South Africa in 2013. This channel was driven by the increasing middle-classes, resulting from higher house ownership. In addition, fierce price competition within the channel was beneficial to home improvement and gardening stores thanks to the pricing strategy of Massmart. As a result, home improvement and gardening stores registered value growth in 2013.
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