Initial Hygiene Malaysia Taking a Step Towards Enhancing an Office Image with Premium Scenting
Our nose is extremely powerful as it acts directly on the limbic system, which controls our emotions and memory. 75% of the emotions that we experienced daily are generated by our sense of smell, which make scent an influential element that triggers our behaviour and mood while creating unique memories. Studies have shown and proven the effectiveness of scent marketing in influencing customer’s behaviour. Besides establishing a stronger and longer-lasting emotional connection with the consumers, corporate organisations can leverage on...
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