Assessment of the Fast Growing Wine Market in China 2014: Industry Analysis, Size, Share, Growth, Trends and Forecast
China has emerged as the largest market for red wine with 1.86 billion bottles being sold in 2013, a rise of 136% over the previous year. The second largest market for red wine is France followed by Italy. The boom is being attributed to cultural sensibilities in China, where red is considered as a very auspicious colour symbolizing luck, power and wealth. This is in contrast with the colour white, which is the colour of death and hence, white wine...
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