Assessment of the China & Middle East & North Africa Baby Food Market 2014: Industry Analysis, Size, Share, Growth, Trends and Forecast
China’s infant formula market is the biggest and fastest-growing formula market globally. Close to 130 infant formula companies are present in the mainland with international players such as Mead Johnson, Abbott Laboratories and Nestlé leading the market. The Chinese are willing to pay a premium for high quality infant formula and this coupled with recent change in regulations makes the market lucrative.
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