Market Report, "Air Care in Vietnam", Published
In 2013, two major companies, namely SC Johnson & Son and Procter & Gamble Vietnam Ltd had a dynamic year of competition when they launched their new Glade and Ambi Pur products, both with air-freshening and fabric-freshening features. These two new products adopt similar packaging designs and both have the best rack positions, which can be easily seen at major supermarket chains all around the country. In contrast, competitors went through a silent year with no remarkable innovations or marketing...
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