"Sanitary Protection in Pakistan" Published
In 2013, the major concern of consumers and manufacturers remained counterfeit products. Counterfeit products that copied the Always brand were available, and were not distinguishable in packaging although there was a significant difference in the quality of the product. Overall trust declined as the consumer only opened the product at home to discover the product was counterfeit which increased the level of frustration. The industry tried to counter such practices. Companies such as Procter & Gamble Pakistan also introduced small...
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