New Report Available: Soft Drinks Packaging in Italy
Italy's intractable economic problems continued to be the dominant factor impacting the evolution of soft drinks packaging in 2012. Consumers, burned by rising unemployment, falling disposable incomes and widespread economic uncertainty, have become increasingly cost conscious and frugal. However, Italian consumers still remain as discerning as ever. Far from just cutting back on non-essentials, Italian consumers have also sought to reduce their grocery bills, forcing leading brand owners to lower prices without compromising on quality. The economic problems and uncertainty...
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