Effective Marketing Strategies of Companies Making Them Dominant Players in Skin Care
Skin care segment has been one of the fastest growing segments in the Indian beauty industry, as people are giving more importance to the branded products with rising awareness and affordability. Today, people are increasingly shifting towards more customized skin care solutions, which have resulted in higher revenue contribution from skin care to the overall cosmetic market. According to a new report by RNCOS, “Indian Skin Care Market Outlook 2018”, players like HUL, etc. are enacting first mover advantage by...
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