New Report Sports and Energy Drinks Market: Innovations, Competitive Outlook and Global Forecast (2010 - 2015) Published by MarketsandMarkets
Global demand for sports and energy drinks is growing at a CAGR of more than 10%. Rising health awareness among consumers is playing a major role in the popularity of this beverage. Companies such as Coca-Cola, Pepsi, GlaxoSmithKline and Red Bull are innovating constantly and adding new products to this niche segment. The industry is experimenting with products such as sugar free or light drinks to attract female consumers. The market is expected to grow as new formulations are launched....
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