LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014 - Market Size,Share
The issues that sandwich, sub, and wrap concepts face stem from the versatility of the product itself. While consumers are clearly more than willing to go to a sandwich shop to eat, they can easily make a sandwich at home, go to a burger place, or skip out on the meal altogether. Sandwich operators should focus on what makes their sandwiches different from the rest of their competitors, and how their menu can adapt to consumers’ lifestyles as well.
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