Increased Brand Awareness Provoking Premiumisation of Cosmetic Products
The changing consumer needs & preferences and greater urbanization are providing a robust growth to the Indian cosmetic market. Increasing consumer awareness due to the efforts of mass media and affordability due to the rising disposable income are the two most prominent key growth drivers of the Indian cosmetic industry. The growth in demand for cosmetic products has lead to the entry of enormous cosmetic companies, both in mid-group and high-end segments. According to a new report by RNCOS, “Indian...
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