Preference for Home-Made Products Decreasing Cosmetics Penetration in South India
The branded cosmetics products have gained high momentum in India backed by increasing purchasing power, changing consumption habits and greater awareness about the products among consumers. Though, the demand for the products is rising across India, it is dissimilar in different regions. According to the new report by RNCOS, "Indian Cosmetic Market Outlook 2018", the southern region is occupying a lesser share in the overall cosmetics market backed by a specific consumption trend or habit followed by the residents since...
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