Supermarkets Driving the Growth of Vietnam Retail
The concept of supermarket is rapidly gaining popularity in Vietnam. The number of supermarkets is increasing in the country amid the growing number of young consumers and middle-class family in urban areas. Strong promotional activities and discounts, along with an extensive array of products provided by large supermarkets are luring the consumers. Though the prices of goods are bit on the higher side in a supermarket, better quality of food and non-food items, is increasing the popularity of supermarkets among...
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