ReportsandReports - The Future of Video Content Convergence: Consumer Engagement Opportunities in Multi-Platform Video and Over-the-top TV
The convergence of broadcast, broadband and mobile technologies is creating a dynamic ontent everywhere?consumer market context, forcing major transformation and potential restructuring in the consumer electronics, technology, telecoms and media industries, and especially for content creators, owners and publishers. It is the consumer that is driving these changes, forcing the seamless convergence of video content, and this is the essential background to this report. This report lays out the business case for the strategic adoption of video-centric direct consumer engagement,...
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