New Market Report: Grocery Retailers in Morocco
In 2014 Morocco witnessed the expansion of supermarkets and hypermarkets all over the country. Both Marjane Holding and Label?Vie are racing against each other to occupy ground in different regions. Their strategies are to expand using their well-known supermarkets Acima and Carrefour Market in large cities, whilst they are now launching outlets in second-tier cities such as Oujda and Khouribga. This strategy does not aim to serve only people who live within these cities, but also people coming from smaller...
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