Breakfast Cereals in Peru: New Research Report Available at Fast Market Research
Over the review period, consumers have been moving from sugary cereals to less-sugary alternatives, which has generated a faster growth rate projection in family cereals than in children's cereals for 2014, 10% vs. 6% in retail volume terms. Although sales of sugary cereals are expected to keep rising in 2014, less-sugary alternatives are expected to see much faster growth, because consumers are slowly moving towards healthier alternatives. This trend will be stronger over the forecast period,...
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